Hey, Google implemented my idea to allow students to indicate an affiliation with an academic institution! No, there's been no acknowledgment from them, and yeah, I suppose it's possible they thought of this all by themselves, but I'd like to think otherwise :-) I just emailed them to see if they'd put the U of Calgary up there - I'll let you know if they respond.
Is your school providing access to Scholar through a link resolver? Make sure you get on Scholar Preferences list. I'm not sure this list will scale very well, but I reckon they'll work out a better mechanism for finding your school if you're a student/faculty/staff person. (Thanks Brad!)
[via On Google Scholar]