TJ notes that Google Scholar is now appearing as a link on the Google homepage, but possibly only if one is at a .edu domain. I see it here in Calgary with my .ca domain as well, but again I'm sitting on a campus (just not with a .edu domain). Regardless of where (when) the link is appearing, it's bound to drive more students to the site, so if you've been ignoring Schoogle hoping it wouldn't have an impact in your neck of the woods, it's time to re-think that strategy ;-)
Oh, in addition, there's a new (to me) link on the Schoogle page that invites you to "add Google Scholar to your website" with a nice link to code you can paste in to get the Google Scholar Searchbox. Like this:
