Two months ago I posted about how HarperCollins was going to go it alone, scanning their own titles and making them available to search engines, but keeping the content themselves instead of having Google or Yahoo scan the books. The first title in this experiment seems to have hit the web - The aptly titled, Go it alone! The Secret to building a successful business on your own, by Bruce Judson is now available online in its entirety, supported by ads running down the side of each page and a link to Amazon.com. Some suspect that this is a flawed experiment, noting that with only a single book, the buzz that it's going to generate is likely to skew the results, though favorably, so I guess that's good for us distance folk. The title is indeed reachable/searchable through Google and Yahoo, which pleases me. I did find something odd in Google though - the third hit in this search appears to go to a scanned PDF of the title on the HarperCollins servers, but the link is dead. Google's cache has it here though. I wonder if the HTML on the author's site is just the first step?