R-mail now SendMeRSS

R-mail, one of the first RSS to Email utilities I really liked, was acquired earlier this year by NBC, of all things.  After quite a bit of development work, R-mail has now been re-introduced as SendMeRSS.  Site looks really slick, and if you click on the banner at the top of the page (only later did I see the Watch Video button) you'll get a nice explanation of the fact that they're simply sending RSS feeds to an email box.